NEWS: 12.04.2019

Borussia to travel to China after season climax

Borussia to travel to China after season climax
Borussia opened their club office in Shanghai eight months ago.

Immediately after the climax of the current Bundesliga season next month, Borussia will travel to China for a week long end-of-season tour. Alongside a friendly against Chinese Super League side Guangzhou R&F, the Foals will also visit the club offices in Shanghai.

With support from the German Football League (DFL), Borussia will travel to China in May for the first time since the club started their first long term project in the Chinese partner town of Suqian. It will also be the first trip since the Foals chief executive Stephan Schippers and sporting director Max Eberl opened the club’s first international office in Shanghai eight months ago. Borussia will travel to China on 19th May and return on 26th May. Alongside visiting the club offices in Shanghai, the Foals will travel to Guangzhou to face Guangzhou R&F in a friendly on 22nd May.

“Over the course of the previous year, we haven’t just developed our exciting project in China, we have also continued to inspire many Chinese fans through our sustainable approach and specialised communication to our Chinese colleagues,” said chief executive Stephan Schippers. “We now want to use our end-of-season tour to strengthen our work in China, launch other projects and deepen our current contacts.”

Televised friendly in primetime

Guangzhou, the setting for Borussia’s friendly, is not only located in China’s most passionate football fanbase but also where most of the Foals’s Chinese fans come from. This was the outcome of a survey of the club’s rise on social media in China. Courtesy of support from Borussia’s official cooperation partner Onside Sports, the Foals will face Chinese Super League side Guangzhou R&F in the Yuexiushan Stadium in Guangzhou.

The DFL’s broadcasting partner PPTV has helped to secure broadcasting rights for the friendly in primetime for the entire of China to enjoy. After arriving in Guangzhou on 20th May, the Foals will take part in a public training session a day later. The friendly against R&F will take place on 22nd May at 20:00 local time. Borussia will then travel to Shanghai on 23rd May to visit the club offices over the next two days. The team will also participate in sessions to promote other Chinese projects. The tour will end on 26th May as the team travel back to Germany.

“Of course we want to give to give the fans in the football crazy country the opportunity to experience watching our team live,” said sporting director Max Eberl. “The players will certainly take a lot out of their trip to this impressive country and we are excited to end the season with this incredible experience.”