Borussia has had its own daughter company (Borussia Mönchengladbach (Shanghai) Sport Development Co. Ltd.) in China since 2018, with the aim of carrying out local development projects effectively and successfully aiding development in one of the furthest-reaching markets in the world. This includes the management of social media platforms which are relevant in China, such as Sina Weibo, Wechat and Douyin.
In 2018, Borussia Mönchengladbach was commissioned by the Department for Sport and Education to use its expertise to promote the development of football in Suqian, which has a population of five million people and is located in the province of Jiangsu. For this purpose, trainers and teachers are trained on location, talent scouting and promotion is carried out, a competition system is installed and much more. Two of the club’s sports advisors are therefore permanently stationed here.
Borussia Mönchengladbach is proud to be a founding member of the Sino-German union. In cooperation with one of the most reputable universities in China, the Tongji University in Shanghai, the union aims to promote football development, especially within Chinese schools, together with many other partners from the two counties.
Since the start of its activity in China, sustainable and high-quality football projects have been the main focus for Borussia. Enjoyment while playing, age-specific support and holistic mentoring of the children and young people, paired with the high qualitative requirements of the youth training in Mönchengladbach are to carry the large tradition of the foals into international markets and evoke a passion for Borussia world-wide.
The Borussia Academy Shanghai is another milestone for the club in the Middle East. By merging with the renowned Ebbe Sand Soccer Academy, Borussia has gained the right partner to jointly implement a sustainable, high-quality academy approach in the Chinese metropolis.
At five international schools in the city area, the Borussia Academy offers children and young people between the ages of 5-18 years a high-class and unique access to the training philosophy that has been shaping football in Mönchengladbach for decades, thus ensuring happy faces for young and old.
The offer of the academy is complemented by the training of coaches as well as the social commitment at twelve migrant schools, in order to offer socially disadvantaged children an entrance route into football.