Borussia to work with Dugout

As part of an expansion of the club's digital and international activities, the Foals have started working with British-based global media company Dugout to produce video content.

With a return to the UEFA Champions League this season, more eyes will be on Borussia Mönchengladbach than ever before, so it is important that the club continues to improve its global digital content. From now on, the club will work with British media company Dugout to produce online videos. Dugout will prepare and distribute video content for the club. The company was established in London in 2016 and has links with over 110 wide-reaching publishers. The videos will also appear on Dugout.com and on the Dugout app.

“Borussia now have fans far beyond just Mönchengladbach,” says Peter Hambüchen, head of international business development at the club. “Supporters all over the world identify with our club. They want information about their team and their players, and they want to see exciting club-related content. Dugout will help us to deliver this to our fans around the globe so that the Fohlen family continues to grow outside of Germany.”

To date, Dugout has worked with more than 100 clubs, including some of Europe’s biggest: FC Barcelona, Real Madrid, Juventus, AC Milan, Liverpool and Paris St. Germain, among others.